Benefits of Interactive Menu:
Interactive menus have many benefits over the traditional menu. The digital signage is eye-catching and proved to be beneficial for increasing ROI.
1. Detailed menu:
With Interactive Menu, you can present your dish in a detailed manner. Details include ingredients, nutritional information along with the preparation time. This allows your guests’ a clear picture about your food items, nutritional value, ingredients, and preparation time. Furthermore, they can customize their dishes as per their taste and can opt for additional options.
Interactive Menu is easy to navigate. Customer do not have to browse through the entire menu, instead they can select their desired category and choose the meal they desire. This gives a better customer experience and saves time.
2. Easy Ordering:
Ordering food online with Interactive Menu is a single-click affair. Guests do not have to wait in lines to place their order, instead they can order directly from the digital menu. This can be done from the parking lot, or on their way to your restaurant, promoting social distancing.
3. Events, Promotions and discounts:
You can notify your guests about upcoming events, discounts, newly added items through your digital menu.
4. Reduction or relocation of staff:
With Interactive menu, people get the liberty to choose their favorite dishes and place their orders. As people will be ordering on your Interactive menu, you can reduce your overhead costs by freeing your staff to entertain your guests or relocating the staff to other vital positions. Your guests can pay digitally through your Interactive Menu, allowing quicker transactions between guests and staff, and minimizing physical contact.
5. Customize menu:
You can bring your menu to life by giving more options to your customers. They can easily customize and create their own signature dish with your easily added extras or substitutions, to enhance their experience at your restaurant.
According to reports, 54% of millennials are more loyal to a business which allow them to create something unique and individually specific.
Many restaurants have reported an increase in sales after introducing a digital menu, which they intensively promoted on social media with the help of companies such as The Marketing Heaven.
6. Cost-effective:
Save time and money with our click of a button updates, which are then automatically and seamlessly uploaded. With the Interactive Menu, there is no longer a need to redesign or reprint your menus anymore.
7. Reduces Manual Error:
The chances of manual errors becomes negligible as your guests place their orders directly themselves, which will speed up the ordering process and diminishes the possibly of errors in the order.
Having a digital menu at your restaurant table allows your guest to order and reorder as per their convenience.
8. Help in upselling:
Having high-quality images of your signature dishes, will allure guests to purchase that dish. Your Interactive Menu allows for an interactive experience with your guest, where they can see up-to-date specials, daily promotions and suggested dishes or sides.
For instance, display a picture of a steak and mashed potato dish, the Interactive Menu will suggest switching the mashed potato for a Monte-Carlo potato, House Salad, or other available options. It can also suggest parings or specialty cocktails. Getting the Interactive Menu will aid in boosting your sales.
9. Manage Perceived Wait Times:
The Interactive Menu will keep your guests up to date on wait times and has the potential for them to wait at their table for the food to be delivered. This will allow the staff to be relocated to serving the dishes instead of taking the orders and will improve wait times and the overall experience for the guest.
The Interactive Menu can have interesting facts, upcoming events, promotions, or personalized videos displayed while the guest waits, allowing them to be occupied while waiting.
